John Deere dealer for tractors, farm equipment and lawn care equipment at LakelandEquipment.com: Your source for used tractors, combines, used farm equipment, lawn mowers and implements in New York.

At Lakeland, we are on a mission: Lakeland will profitably market and deliver products and services of superior quality and genuine value for the mutual benefit, success and satisfaction of our retail customers and employees.

At Lakeland we have a vision: Lakeland is the customer’s first choice for agricultural, commercial, and consumer equipment and services. In partnership with our retail customers and employees, Lakeland is delivering genuine value and achieving the highest level of customer loyalty.

At Lakeland, we have core values:

• We are driven by competition, but we will not sacrifice honesty and integrity when competing.
• In respecting all individuals, we believe that individuals will in turn respond with respect for us.
• We expect to make intelligent commitments and then deliver on what we commit to. We meet our commitments with a sense of urgency.
• We expect to deliver value to our customers and will not accept substandard salesmanship or substandard work.
• We believe that our existence is dependent on treating all customers with courtesy, compassion, friendliness and fairness.
• We work hard, but we expect to have fun while working hard. We will provide a constructive, winning climate conducive to team building. We will make sure that every employee knows his/her job expectations. Job performance will be reviewed at least annually.
• We will hold employees accountable for their performance. We will remove obstacles that may hinder performance. Training and coaching will be a constant part of an employee’s work experience.
• We will recognize an employee’s positive performance.
• We encourage constructive criticism from whomever, but expect that a solution be a prerequisite to a criticism.

At Lakeland, we have a proud history: Lakeland was incorporated in 1983, when two former John Deere employees, Marty Phillippe and Gene Roling, purchased Dickens Bros., an active John Deere dealership from Charlie Dickens. The two partners expanded the facility to provide additional office and showroom space. The trade area was also expanded to include most of Wayne County, including its fruit producing area, on the shores of Lake Ontario. In order to provide parts, service and sales to the northern region a customer service representative was hired. The achievements of the “VanMan” operation prompted Deere to encourage similar operations across the nation.

The success of the Savannah store enabled Lakeland to expand in 1990. Two more former employees of John Deere, Bob McNamara and Mike Wilson, Joined the team and simultaneously added dealerships in the Hall, NY and Henrietta, NY trade areas.

Since 1990, Lakeland has experienced vast growth in sales. The Savannah store has been totally renovated and expanded and additional area has been added to the Hall store. In December of 1999, Lakeland moved into a new facility in East Avon, NY.

In September of 2009 Lakeland expanded again by acquiring Ontrac Equipment, a John Deere Dealer with five locations in the Rochester area. Due to the proximity of two of the locations to existing Lakeland stores the Canandaigua and Henrietta locations were closed and the Brockport, Chili and Macedon stores expanded their John Deere product offerings.

Lakeland Equipment now has six locations, employing over 130 full time employees and has over $50 million in sales.

Marty Phillippe, Bob McNamara and Mike Wilson comprise the owner group.

At Lakeland, we have a bright future: Lakeland’s vast trade area provides for a diversified market. The agricultural market includes corn, grain, muck farming, dairy, vegetable cropping, orchards and vineyards, as well as other niche markets. The commercial and consumer product markets are among the nations largest. Lakeland is a John Deere “Gold Star” dealer. Only dealerships with strong commitments to facilities, trained personnel and asset management qualify for the “Gold Star” status. Lakeland is poised to become even stronger in its endeavor to serve the consumer customers, the commercial customers as well as the farmer customers in our trade areas. Lakeland has and will continue to add new equipment lines when customer demand dictates a necessity to do so.

We welcome you to come to the Lakeland dealership nearest you. At Lakeland, we’re confident about our future! Our products are second to none. When you choose Lakeland for your equipment requirements, you’ll find that we are practical, competitive and down right eager to serve you!